Design Approach
The label I use is creative communication designer. Not because “UI/UX” is wrong, but because it describes the output, not the work. Design is not a solo act - it runs through stakeholders, developers, testers, BAs, PMs, and POs, each thinking in a different language. My projects have brought in those teams from Korea Japan UAE Singapore France US. The pattern was consistent: the design rarely failed because the screens were wrong. It failed when the idea behind the screens couldn't travel - to the team building it, or the people it was built for. That's the problem I actually solve: not just designing screens, but aligning everyone around one idea - whether that's six stakeholder roles on one product, or eight departments inside one platform.
In 2026, I'm exploring and building a workflow for designing with AI - not as a shortcut, but as a thinking partner: to pressure-test decisions, push concepts further, and compress the distance between intent and execution. The two projects here represent two different relationships with it. Project 01 treats AI as a tool - something to wield with intention. Project 02 leans further: AI as a genuine teammate in the process. The goal wasn't to ship two projects - it was to build the judgment to design a workflow from scratch, for any team, any product, any constraint.
Most of my product work - fintech platforms, industrial systems, and global client teams - is under NDA and isn't shown here. The full track record lives in my CV ↗.
Training & Mentorship
Most designers can show good work. Fewer can explain why a decision is right. For three years I ran workshops, structured reviews, and a mentor-mentee program building that capacity. The documents below are part of what came out of it.
Fundamentals for designers new to Figma - components, auto layout, and design system basics. 2023 edition.
Ideation & design with artificial intelligence - a practical workshop on re-imagining the UI/UX designer workflow with AI collaboration. Sep 2025.
How to design for cloud-based products - patterns, mental models, and the decisions that differ from consumer software.
A structured framework for running heuristic evaluations - from setup through scoring and reporting findings to stakeholders.
An interactive quiz testing color knowledge in data visualization - covering accessible color choices, contrast, and effective use of color in product design.